Find out why we started Wordsmith. Our mission, goal and drive behind helping entrepreneurs. We believe everyone has a story to share, here's ours.


Let's be honest; Content creation continues to be one of the most time-consuming elements of running a business, and I knew I wanted to change that. As someone who's built multiple successful businesses over the years, I experienced firsthand how challenging it was always to do everything myself. If you have your own business, you know exactly what I'm talking about.

I combined my love for deep conversation and authentic connection with my experience in marketing and created Wordsmith. A platform dedicated to content creation for visionary entrepreneurs. 

Having worked with well over 840+ businesses, I know what works and converts and truly believe that the future of great marketing is in authentic connections. We skip the small talk and focus on real conversations that lead to loyal, long-term clients.

WORDSMITH was founded
on one simple idea;
To help you create great CONTENT.

My story really began after a decade of working for myself and living my own definition of success. We had been living in Maui and spent almost every day by the beach sun-kissed and salty. My husband and I are both at home full-time, raising our kids. It was over a cup of coffee one morning that I paused and realized that in that very moment, I was living my own definition of success, and it was all thanks to the courage to show up, pursue my dreams and start my own business.

For me, success isn't just about working for myself or doing something I love, but it's about the freedom that comes with putting all your effort into creating the future you dream of. Even if it's something as simple as spending every single day with your family and enjoying a cup of coffee with the one you love. 

I've always been passionate about helping others and loved spending my days sharing the things I had used myself to connect to my ideal customers and ultimately scale my businesses so quickly.

Hello there.
Call me Elena.

Always barefoot, obsessed with all things marketing and strategy, lover of coffee and deep conversations, founder, mama and CEO.




TABS OPEN: 4,379,298





Jon, my husband (the brains behind Wordsmith) is a software developer. He taught himself how to code after serving in the Army as an Intelligence Analyst. He is incredibly detailed oriented and focuses on creating the best user interface and providing excellent customer support anytime someone needs something. 

As they say, opposites attract, which certainly stands true for us. I care about the fonts, colors, and design. He cares about the data and scalability. I have 4,379,298 tabs open; he has 1. I'm the dreamer; he's the realist. I make the dinner; he does the dishes. After being married for 14+ years, four kids, and countless life adventures together, we seriously couldn't imagine life any other way.


The best part about what we do at Wordsmith is helping others share their story and scale their business with the same strategies we've used again and again. Our story, will always be more about you than us.

The goal of any business is to provide value to customers and clients and we love helping our members do exactly that. In todays world, it’s important that you connect with your customers on a deeper level than just what you sell—you want to identify your shared values, lifestyle, and passions.

We believe the best way to do that is by sharing your story. Our captions and content focus on who you are, and the things you are passionate about making it easier than ever to connect to people who truly value what you have to offer. 

Most likely looking for my coffee and publishing new content to Wordsmith.

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But don't just take our word for it.

Read reviews

Everything you need to show up authentically and connect with more customers and clients

“My engagement & income both increased thanks to these captions!”

This is the best purchase I've made for my business. Before, I never knew what to say and would never promote myself; my engagement was pretty much non-existent. I've used these captions for a few months and both my engagement online & business income have both increased by so much thanks to these captions and strategy!


“This platform has completely changed my life and business”

I was always struggling with the right content, what to write in all the photos that I have to post. It took me so many time to write one sentence! And now, it is just a copy and paste and a quick personalization of my things! Now I can focus on other things, and this part of the job is done with excellence by the texts you provide. 


“This has been the single BEST investment I have ever made in my business.”

I've used a lot of different products designed to help business owners and just have to say that this platform has been THE best investment I have ever made for my business. It makes content creation really easy. I love having professionally written captions available, and that I can even write my own and keep everything organized. I've only been using it for a little while and already booking more clients!


“I love that it helps guide me and to make a plan for social media.”

 I've always struggled with what to write for social posts. While I knew different general thoughts, for example, connection posts or about yourself, I never knew what to write or how to put it all together cohesively in a way that sounded professional and encouraged people to interact with me.


“Using this tool cut my content creation time in half! It has everything I need!”

This tool has everything I need and cuts my content creation time in half. I love that I have all my ideas, captions, photos, blog posts organized in one place so when I need something I just go and copy it. No more digging for content, or sitting there not knowing what to post. This platform does it all. 



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