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Adjusting Instagram Captions & Tone

The most frequent question I get when it comes to our captions is;  Can I use these for my business, and how can do I customize them?

Since these captions are 100% customizable, anyone who is passionate about something and has a business will be able to use these. Every month we add more captions that you can use however you’d like. We made them in a fill-in-the-blank style so you can quickly add more about who you are and your.

So who are these captions best for?

The short answer; Anyone who has a business and is passionate about what they do and wants to connect to their ideal audience on a more meaningful level.

Many of our members are;

  • Educators
  • Photographers
  • Designers
  • Health & Fitness
  • Coaches
  • Bakers
  • Website Designers
  • Illustrators
  • Event Planners
  • Videographers
  • Architectures
  • Bloggers
  • Business managers
  • Event Planners
  • Dietitians
  • Psychologists
  • Freelancers
  • Slow Fashion Brand
  • Physical Therapists
  • Social Media Services
  • And a whole lot more…

Our captions work best for people who take a more personal approach and want their audience to learn more about their product or service, as well as and who they are. Although many of the captions are written in the first person (as the owner), you can easily rephrase these to take a less personal and change the tone to be more business-like.

I’ll give you an example below so you can see just how easy it is to change from personal to business.

PERSONAL TONE (Using I, me etc.)

“What’s the number one thing you look for when you’re searching for the perfect [enter your job title]? Is it [list a few things like price, style, location, personality, etc]? If you’ve been looking for a [your job title] you’ve probably realized that it can be a little overwhelming at times and I’m here to help you in your search with my 5 best tips on finding the perfect [your job title]!

[offer tips to help them in their search. ex; if you’re a photographer you might mention that they should view their portfolio to see if they have the right style, or that cheaper prices can sometimes be a red flag]

(List 5 tips)

I hope these little tips help you with your search. If you’d love to talk more about hiring me as your [job title] then shoot me a message! I have a few [available appointments, spots, sessions, etc] in the next [week, month, year] and would love to send you some more information to see if we’d be a great fit!”

BUSINESS TONE (Using ‘we, us, team etc.’)

“What’s the number one thing you look for when you’re searching for the perfect [enter your job title]? Is it [list a few things like price, style, location, personality, etc]? If you’ve been looking for a [your job title] you’ve probably realized that it can be a little overwhelming at times and We are here to help you in your search with our 5 best tips on finding the perfect [your job title]!

[offer tips to help them in their search. ex; if you’re a photographer, you might mention that they should view their portfolio to see if they have the right style, or that cheaper prices can sometimes be a red flag]

(List 5 tips)

We hope these little tips help you with your search. If you’d love to talk more about hiring us as your [job title] then send us an e-mail! We have a few [available appointments, spots, sessions, etc] in the next [week, month, year] and would love to send you some more information to see if we’d be a great fit!”

As you can see it’s just a few changes in how the caption is written. One sounds a little more personal as it’s written in the first person, and the other is not. Have fun making these captions exactly what you want them to be! And remember, there is no right or wrong way to customize your captions.

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